/about-me

a.k.a. joeltheegoal
Hey, I’m Joel. A multidisciplinary designer with over a decade of experience crafting visual identities and motion stories that actually connect. Born and raised in 📍San Francisco, CA. Proud 🇸🇻🇺🇸 Salvadoreño-Americano now living in the East Bay with my partner, Steph. I’ve worked across in-house teams, agencies, production studios, and trade shows shaping brands through design, motion, and experience. I love turning concepts into visuals that make people feel recognized and collaborating with great people while doing it.