Webflow

content / blog

Blog Covers

Role:
> Art Direction
> Curator
> Production
Delivered:
> Weekly Batch of Covers
Project Details:
These are a select few of the weekly Blog Hero’s that were created to go along with blogs written for the following categories: Inspiration, resources, entrepreneurship, tutorials, freelancing, design process and web design.

The Webflow blog style was defined to use the brand colors with a duotone finish. Photography, illustration and product UI were the supporting cast to go along with this aesthetic. Each project cadence was was follows: receive the blog copy during the draft phase, create the visual that supports the title / main concept and deliver to a Content marketing manager. I worked alongside the CMM to deliver these Hero’s on time and create a library of generic images to use for SEO purposes.

Webflow's brand has since been refreshed. This now stands as a memorable and significant era of the brand that has evolved. I am proud of the work that was done during this time period, it was impactful and unique.