Project Details:
Along with the marketing content team, I created sub-brand identity of a 5-week LIVE Webinar series. I took inspo from the series logo created by our Creative Director, Ryan Holmes. I strategized on starting with the HYPE video which would promote the entire series and be broken up into 5 teaser videos. This series was graced with the presence of the world's best SMS marketers from Jones Road Beauty, Death Wish Coffee, Feastables, Graza and Flux Footwear.

Each episode which was held LIVE on Goldcast was a deep dive into making SMS your biggest revenue driver. Aside from the Trailers and teasers, a set of 5 playbook product deep dives were emailed each week following the last episode of the series. These playbooks were in-depth walkthroughs of Postscripts product and features. These long form videos needed segmentation and identity. I was provided the footage which I then wrapped into our system for consistency. My design choices were guided by highlighting our speakers as the hero's of the series. Building hype and interest around their topics and background was key to the promotion of the series.

The name stemmed off of the content being heavily related to Black Friday & Cyber Monday. It was inspired by the consumer madness around black friday participating stores opening at midnight.

Project Details:
I created a design system for the 5-week video series. YouTube Thumbnails, Lower thirds, UI walkthrough video flow and segment titles. I worked alongside our Content Management team to art direct the experience and flow of these informational resources.