Project Details:WHY> Outdated content
> Need for an
upgraded page to direct ads to
> Position Postscript as a thought leader in acquisition
> Reduce the gap in education around list growth
WHAT WAS DONE> Relaunched
/grow-your-list> Created a gated asset (PDF Download)
> Social promotion
> Nurture emails
GOALS & AUDIENCE
> Inform audience, generate awareness, direct traffic here,
engagement with gated list growth content, bundle opps,
product adoption (Onsite Opt-in)
> Prospects: Super Enterprise, Enterprise, Mid-market
I created a brand NEW look for a site page that was already live. Working alongside the PMM and content team, I built an experience that would allow the visitors to choose their journey, based on their experience with List Growth. The page needed to be created within the marketing teams system, Contenful. The content provided fulfilled 3-Levels of expertise.
