Project Details:
Case studies at Postscript are a deep dive into the successes and barriers that customers face when navigating the Ecomm business. Our content team puts together a substantial article backed with data and real life situations. I lead this project to encapsulate that information in a bite sized video format. Creating the identity around this type of resource required working with video content, written data and customer photography. As part of a new phase on the Brand team, I explored the use of photography and customer products. Previously, the brand relied heavily on the use of EMOJI's. Our first round included Case study related emoji's, but as I experimented and explored further, we moved away from their use. In order to captivate an Enterprise audience, we diluted the amount of visuals to focus the attention on the customer answers. Each video is branded with our palette, with colors that resemble the customer highlighted. The photography and color scheme match to create a fishbowl experience from start to finish. A few limitations I faced on this project was the quality of the video content. Interviews were conducted / provided in a Zoom recording format. Resolution and overall result would be compromised with a full screen take over. I created a card system where the video content lived scaled down. This allowed me to create a upwards carousel to move between questions and answers.